Hello.
With over 15 years of experience in sports + experiential marketing, I have an acumen for helping brands realize the potential of sports, events, and entertainment in the marketing mix. I have a proven track record in marketing and business operations, agency management, client service, and team development.
Why sports & entertainment? Excellent question. I wouldn’t truly call myself a sports fan. A college internship with the Missouri Sports Hall of Fame introduced me to the emotional connection of fans, and I’ve been connecting brands to fans ever since. I have a passion for leveraging fans’ passion points to create memorable brand experiences – whether tied to sports or not. I’m a marketing geek at heart who equally loves creative design and spreadsheets.
Aside from sponsorship + experiential marketing, I’ve developed a strong passion for operational efficiency + effectiveness. Over the years I’ve also become a master of many business operations including people operations, IT stack implementation, and resource management. I love to see organizations thrive!
When not in the office or in the field, I reside in Dunwoody, Georgia with my husband, two sons, and spirited German Shorthaired Pointer. We spend our time hustling to various sports practices, kayaking nearby rivers, and traveling (now that we can again).
