“ONE MUST SEE THE INVISIBLE
TO DO THE IMPOSSIBLE.”

A wise mentor lived by these words, and they have always resonated with me. My talent lies in recognizing the opportunity, concepting creative to tie to business objectives, and making it a reality.

EVENTS + EXPERIENCES

91% of consumers are likely to purchase after participating in brand experiences. Delivering memorable experiences to vast audiences is key to sustained engagement. In 2021, despite a pandemic, consumers rated events & experiences as the second-most effective marketing channel (second only to brand websites).  Whether it be internal audiences, prospective clients, or raving fans, I champion flawlessly executed experiences to deliver ROI.

sponsorship strategy

With over 15 years of experience from brand, agency, and rights-holder perspectives, I have a 360-view of the landscape to inform and validate business decisions. I’m a marketing geek at heart and love digging into KPIs, understanding client nuances, mapping deliverables to goals, and crafting compelling CTAs. I develop unique value propositions that deliver creative partnerships to generate ROI.

BUSINESS OPERATIONS

I’ve been told I’m one of those rare people who can see the big picture and understand what it takes to operationalize for success. I draw from Lean and Agile principles to improve efficiency and expedite time-to-market. From recruiting to talent development, from policy drafting to IT stack implementation, and from office build-outs to annual retreats, I have proven success serving as the CEO’s “Other Half” and developing high-performing and effective organizations.